It is important when you're traveling to know where you are going. Knowing basic information from the specific place you are going can help with conversation, looking professional or just to help you expand your current knowledge. Some important things to learn about would be the language, historical sites and a general history of the country or continent. Even take it further. What do you think you would need to know? Upon learning all you need, know when to use it and bring it up because you don't want to talk about it when it's not needed and want to know when it's appropriate to talk about. Saying the wrong thing about something at the wrong time could end up being offensive to your peers which you wouldn't want to do during a business trip. These basics pieces of information will help in different ways and will be productive to you if you use it correctly. It can be used as ice breakers, topics to bring up if things go quiet or even just to look more professional. Not only should you look at the basic information of the country or continent but it would be very useful to learn about the company you're doing business with. Going to a country for a business that you don't know anything about will end up looking bad on your part and the company you're representing.
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